A healthy alternative
Amul
launches India’s first probiotic wellness ice cream and sugar free
delight for diabetics
Amul
is all set to storm the ice cream market with a new range of probiotic
and sugar free products– a boon for the health conscious and a
delight for diabetics.
The products
are:
•Amul ProLife (Probiotic Wellness Ice Cream)
•Amul Sugar Free (Probiotic Diabetic Delight) Amul ProLife (Probiotic
Wellness Ice Cream) Probiotics are a live, beneficial culture, which
when administered in adequate amounts, confer a beneficial health effect
on the host. They help in digestion, improve the immune system, make
the bones stronger, fight against allergic reactions and are effective
in controlling travellers’ diarrhoea. They also help in the prevention
of colon cancer and enhance brain activity. The Amul ProLife Probiotic
Wellness Ice Cream has all these benefits. How is Amul ProLife ice cream
beneficial? Probiotic ice cream is enriched with live beneficial cultures
to help your overall
Executive VP – Inflight Services, said, “The improvements
were prompted by surveys conducted among passengers, assessing their
needs and ratings of our inflight products. The new products were developed
in collaboration with leading gastronomic experts. We will be offering
better quality meals and we have modernised the design of our trays,
crockery and cutlery.” World Business Class World Business Class
passengers travelling on KLM’s ex-India flights shall enjoy exquisitely
prepared three-course Indian and Western meals. Passengers will be able
to choose from new Indian menus developed in collaboration with renowned
London-based Chef Andy Varma of the Vama Group and owner of the famous
restaurant, The Indian Room in London. World Business Class passengers
on all KLM flights ex-Amsterdam will be treated to the internationally
renowned cuisine of Jacques and Laurent Pourcel from December 1, 2006
till the onset of summer 2007. The Pourcel brothers, who run topclass
restaurants in many countries, have produced recipes for the hors d’oeuvre,
three main courses, and dessert. Intercontinental Economy Class On all
flights to and from India, KLM’s Economy Class passengers will
be offered a larger choice of Indian and Western cuisines, as a full
menu and as accompaniments. Special attention will be given to local
preferences. To complement the new meals, the trays, crockery and cutlery
have been redesigned to improve meal presentation. Also, the current
hot snack served shortly after the post midnight take-off from India
will be supplemented with a snack box having a choice of three light
snacks. The new Indian menus in ex- Amsterdam Economy Class have also
been. well-being and health.
Following are the benefits of having Probiotic ice cream:
•It improves the gut micro flora
•Helps in digestion
•Improves the mineral and vitamin absorptions from diet
•Produces anti-microbial substances, which help in fighting against
pathogens
•Produces Vitamin B
•Assists in healthy liver functioning
•Supports cholesterol management
•Prevents and reduces food allergies•Prevents the formation
and growth of colon cancer, if used regularly. Market estimates
As many are today becoming health and calorie conscious, the market
is growing. Amul estimates that it would expand the market by increasing
customer base. Essentially, it would not only convert nonconsumers of
ice cream into eaters but also increase frequency of ice cream eating.
It expects to get 10 per cent additional growth only through the probiotic
range. Since the company is the first to introduce the innovation, developed
in-house, it expects to build the market and capture the entire market
for probiotic ice cream.
Amul Sugar Free (Probiotic Diabetic Delight)
For diabetics, consuming ice cream had remained a dream. Amul is
all set to change that with the launch of India’s first specially
created Sugar Free Low Fat Diabetic Delight. In Amul Sugar Free Probiotic
Diabetic Delight frozen dessert, sugar has been replaced with zero calorie
and low calorie sweeteners called fructooligo- saccharides. Fructo-oligo-saccharides
(FOS) are soluble dietary fibres that improve the mineral absorption
and bone health in addition to increasing the disease-fighting ability
of the body. Digestive enzymes sparingly digest these sweeteners in
the stomach or small
