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Apr -May 2003 Issue 
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Integrated food law on the Government’s agenda again
The Union Ministry for Food Processing Industries is ready with a draft of an integrated food law that will replace the laws that regulate the sector at present. This comes soon after the speech of Prime Minister Atal Behari Vajpayee at the award function of National Manufacturing Sector Policy, where he mentioned that the Government was in the process of formulating one.

The Centre had constituted a group of ministers (GoM) to formulate a single law for food processing industries. The GoM have met twice and have formulated a draft for the law.

Besides the law efforts are also on to simplify procedures for grant of licences and other approvals. Computerisation is being undertaken in the four regional offices of the Ministry. “Since I took over, I have been trying to simplify matters for the food processing industry,” said Union Minister for Food Processing, NT Shanmugam.

The Ministry would soon undertake a state and region specific survey of all food processing sectors in the country. These inputs would be used to prepare a Vision Document for the ministry, said Mr Shanmugam.

Industry appeals to cut duty on aseptic packaging material
Food industry professionals including cooperatives and private manufacturers have appealed to the Government to bring down customs as well as excise duties on aseptic packaging material.

In accordance with The Aseptic Food Processing and Packaging Industry Association of India (AFPPA) they have argued that a lower duty component is essential. This will not only make the domestic fruit and milk product manufacturing industry price competitive vis-a-vis imports, but will also reduce consumer price, increase volumes, and reduce wastage.

Aseptic packaging increases shelf-life and preserves the nutrition of food items. But since it is expensive, most companies do not use it, leading to high wastage.

EDI to promote food processing in Ahmedabad
The Ministry of Food Processing has appointed, Ahmedabad based, Entrepreneurship Development Institute of India (EDI) as a new nodal agency to promote new ventures in the Food Processing Sector in Gujarat, Uttar Pradesh, Bihar and Maharashtra. Other states will also be included in the project once the results in the four states have been reviewed. EDI will be training about 2,500 people from these states and is expecting about 2,000 of them to establish small food processing units. EDI plans to undertake the Conduction of Entrepreneurship Development Programme and Capacity Building of Stakeholders and Implementing Agencies.

The government is also planning to set up a National Institute of Food and Beverages Technology at a cost of Rs 100 crore, in the near future.

New fruit–based beverages from Dabur by year–end
Dabur Foods is planning to launch fruit-based beverages by the end of the year. The drinks would be primarily targeted at two different consumer segments – 40 plus and teenagers. The proposed plan represents the company's new marketing strategy to carve a niche in the fast growing fruit juice market.

Earlier, Dabur Foods had launched Real Active (without sugar) which was targeted at health-conscious, young executives.

Even as Dabur Foods readies to tap new segments, the company has plans to add two more flavours to the Real portfolio by September-October 2003. The company now has eight juice variants: orange, mango, pineapple, grape, guava, mixed fruit, tomato and litchi. Currently, orange and mango juices account for around

40 per cent of overall juice sales. Dabur Foods, which has brands Real, Hommade, Lemoneez and Capsico, hopes to secure a growth of around 25 per cent this financial year.

Seafood processing park at Aroor to be operational soon
The seafood processing park at Aroor is expected to be operational by June this year. The park is being set up jointly by the Kerala State and the Central Government.

Marine Products Export Development Authority under the Central Government and the Kerala State Industrial Infrastructure Development Corporation  under the State Government, have equal stakes in the company – Marine Products Infrastructure Development Corporation.

The Rs 9.65 crore park would house 10 major seafood exporters including Amalgam Group, HLL, Rubian Group, Seafood Exporters Association of India. It would also have a Rs 1.5 crore state-of-the-art laboratory for testing the exports for anti-biotic residues to comply with the US and EU norms.

There would be a cluster of 10 pre-processing units, all catering to international standards. The park would be able to produce 75 tonnes of seafood products daily. About 2,000 women are expected to be employed at the park.

Dhara ends contract with GCMMF, ties with Mother Dairy
Dhara Vegetable Oils and Foods Corporation, a fully owned subsidiary of the National Dairy Development Board, has terminated its contract with the Gujarat Cooperative Milk Marketing Federation for the distribution of the edible oil Dhara. It will now tie up with Mother Dairy to distribute the brand.                                        

DRDO’s ready-to-eat meals to be available at super markets
The ready-to-eat meals and instant curries developed by India's defence scientists are now making their way to supermarket shelves. Defence scientists developed many of the products so that balanced and nutritious meals could be provided to soldiers deployed in areas like cold Siachen or hot Rajasthan.

Developed by the Mysore-based Defence Food Research Laboratory and other units of the Defence Research and Development Organisation (DRDO), the products range from off-the-shelf chapatis to five-minute curries.

Some products are reconstituted with cold or boiling water, while others packed in metalled polyester packets simply have to be dipped in boiling water before one can enjoy them.

Commercially processed foods usually contain large amounts of preservatives, but DFRL's technology does not use synthetic preservatives with harmful side effects.

Mother Dairy looking for greener pastures
 Mother Dairy is planning to expand its ice cream and other milk product business and target other prospective markets. The cooperative, with a turnover of

Rs 65 crore in the last year, expects to post a 25 per cent growth in the current year from its ice cream business.

Mother Dairy, which has recently launched 'Chillz' range of ice creams, has now a chain of 1,000 exclusive retail booths and smartly designed pushcarts.

The company is considering increasing the number of outlets to sell its ice cream and other milk products in Delhi during the current year. It is also eyeing the second-largest market in India, Mumbai.

Rasna plans to set vending machines across India
Rasna is planning to come up with a new retailing strategy 'Rasna Fountain'. The plan is to tie up with leading institutions, retailers, canteens, and shopping malls to promote the strategy.

It has already entered into a tie-up with the Railways Catering Corporation of India and is planning to soon tie up with Pantaloons, Shoppers' Stop, and other leading retailers. The company is investing Rs 20 crore on the new initiative, which includes setting up 10,000 vending machines in canteens, railway stations, and airports across leading cities of the country.

With the new initiatives in place, the company expects to increase its turnover by Rs 100 crore from the present level of Rs 224 crore. Besides, it has set aside an ad budget of Rs 20 crore for the Rasna Fountain initiative for 2003-04. Other initiatives of the company include serving ready-to-drink items under the brand name ‘Rasna’ and launching sub-brands.

Protein-rich concoction derived from fish scales
The Kolkata State Government has come up with a soluble protein powder made from fish scales. Labelled as a health drink it has a distinct 'fishy' flavour and can be consumed with warm water or milk. It will be available in stores soon.

The drink has been developed by the department of food processing industries and horticulture of the State Government in collaboration with the biotechnology division of the department of chemical engineering at the Calcutta University.

It took nearly three years for the department to develop the soluble powder, which is being touted as having enough protein to meet the daily requirements of the human body.

 

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