Haldiram
to extend snacks portfolio
Haldiram
Manufacturing Company Limited is planning a foray into western snack
foods. The company will introduce new categories of snacks such as cookies,
ready-to-eat flavoured popcorns and cheese balls over the next six to
eight months, says a newspaper report.
Till
now, Haldiram's presence in the western snack foods segment has been
restricted to potato chips, though of late, its exclusive restaurants
have also started offering products such as french fries and ice-cream.
The
company is also planning to market convenience food products in the
ready-to-eat format, such as paneer, pulao, dal and vegetables. Namkeens
currently account for about 70 per cent of HMCL's total sales, with
indigenous sweets and sherbets bringing in the rest.
HMCL
is targeted at the northern market while two other companies from the
group cater to markets in the East, West and South.
[ FRIDAY, AUGUST
01, 2003 12:04:32 PM ]
