Rasna
turns on heat to
survive the chill
AHMEDABAD:
Soft drink concentrate (SDC) manufacturer Rasna is turning hot to survive
the cold. Hoping to bridle slackness in sales during the winters by
piggybacking on hot beverages, the company has launched Coffee Quick
and Tea Quick as part of its latest foray in the ready-to-drink beverage
market.
According
to Mr Piruz Khambatta, chairman and managing director, Rasna Limited,
the company would be the first one to offer a combination of hot and
cold beverages through a single vending machine in the country.
“The
indigenously-designed vending machines will simulataneously serve coffee,
tea and two Rasna flavours,” he added.
The
company is taking the franchise route for its vending business. While
the franchisee would bear the cost of installing, operating and maintaining
the machines, the pre-mixes used for making the beverages would be sourced
from the company. Rasna Quick Tea and Quick Coffee have been competitively
priced at Rs 3.
SHUBHAM
MUKHERJEE & SATYENDRA SHRIVASTAVA
TIMES
NEWS NETWORK
[ FRIDAY, AUGUST
01, 2003 04:49:19 AM ]
