National
Future
of integrated food law uncertain
The
Integrated Food Law conceived to modernise the existing food regulations
was to be presented to the Group of Ministers (GoM) that was constituted
last year. With the change of the government, its fate is now uncertain.
The law, which is being drafted by the Department of Legislative Affairs
since the last three years had almost reached its final stage. However,
in the absence of the GoM, the process could now take more time.
The proposed law recommended the setting up of an independent authority,
the Food Safety and Standards Authority of India that will replace the
existing Central Council of Food Standards. It also suggested the setting
up of civil tribunals to decide on offence and penalties.
Ironically, five out of the six ministries (Food Processing, Consumer
Affairs, Agriculture, Commerce and Industry, Law and the Health Ministry)
that constitute the GoM have given their consensus to the draft bill,
only the Ministry of Health has suggested certain amendments.
Allied
Domecq targets overall expansion
Allied
Domecq, the British liquor multinational, is targeting to grow by 20
per cent in India, this year. It intends launching the Ballantine Scotch
whisky and Sauza tequila from its international portfolio, in the country.
In spite of that, a major part of sales would come from its flagship
brand, Teachers, which is growing at about 20 per cent per annum.
Currently, there are two products under the Teachers brand in India,
Teachers Highland Cream and the Premium Teachers 50, both of which are
being bottled at Allied Domecq's facility in Rajasthan. Its major competitor
is Black Dog a product of UB Group Spirits Division, the Indian Beverages
Company.
Amul,
now at Wal-Mart and Mustafa, Singapore
Amul, India's
largest dairy brand, will soon be available at international stores
like Wal-Mart and Mustafa in Singapore. Amul products have been selling
in US since 1998. It also has arrangements with Lanka Milk Foods and
John Keels chain in Sri Lanka, and Choithram, Carrefour and Lulu chains
in UAE.
The dairy company has been recording a 20 per cent annual growth in
the overseas markets, largely through these supermarket and chain store
sales. At the same time, it is looking at expansion in urban and semi-urban
regions in India.
While strengthening its presence in 400 towns, it is finalising plans
to set up a Rs 400 million dairy plant in Manesar, Haryana.
Real
Junior, a juicy treat for kids
Dabur Foods has introduced age-specific market segmentation
with its new subbrand Real Junior, targeted at children below six years.
It has been launched in two flavours – Mango and Apple, enriched
with calcium, in 125 ml packs that are just the right quantity for kids
of that age.
Real Fruit Juice is India’s first and only packaged fruit juice
brand to get a SGS (Societe Generale de Surveillance,...
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