The
success ingredient
Chr
Hansen offers ingredient solutions to the global food industry. Tansukhlal
Jain, MD, Chr Hansen (India), reminisces on the company’s Indian
experience
Globally,
Chr Hansen has always focused on the mission of improving food and health
of people. When we entered the Indian terrain with our own office in
Mumbai last year, our clear focus was on improving the quality of life.
Accordingly, in a year's time, we have been able to offer some strikingly
innovative technologies and products to the Indian market, thereby setting
off a clear wave of change that would certainly make a big difference
to the Indian subcontinent over the next few years.
Global linkages
Our company is part of the international Chr Hansen Group, which
develops and produces natural food ingredients, pharmaceuticals and
diagnostics for specific allergy disease management and biotechnological
products for human, animal and industrial markets. Founded by a Danish
pharmacist, Christian Ditlev Ammentorp Hansen, the company possesses
an entrepreneurial spirit to revolutionise the production of wholesome
dairy products. Even after being around for almost 130 years, it remains
a young and innovative business with strong commitment to change.
Venturing into Indian markets
The Asia-Pacific region continues to be a success story for the
Hansen Group. In India, since its inception last year, the company has
witnessed an outstanding growth of 150 per cent. One of its most important
contribution to the country has been to provide global quality standards,
by working in close partnerships with the Indian dairy industry players
and churning out excellent products. However, all this involved rigorous
groundwork and market study, on the company's part.
The Indian challenge
Chr Hansen through its market study realised that though India
is a vibrant market for food ingredients and products, its varied tastes
preferences in different regions and cultures, is a major challenge
for any food manufacturer who wants to reach out to the entire nation.
It further identified that a large section of Indian population is purely
vegetarian and dairy products are the favourite of most food lovers.
As such, it zeroed in on 'milk' as the Chr Hansen’s products
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