Optical
illusions
There
is an emerging trend in food retail to focus on visual merchandising
to entice consumers through customised products. TFPJ provides an insight
India
as a market is witnessing a lot of activity in the food retail segment.
A number of new formats of retail, like hypermarkets and supermarkets,
are emerging in the sector. These are very different from the prevalent
kirana stores. The increasing number of retail formats and the competition,
coupled with the constraints faced while displaying food products, create
a demand for special equipment. This should fulfill the requirements
for retail design and visual merchandising, and should also deal effectively
with the existing constraints. A number of market players like Ingersoll
Rand provide support in terms of equipment for the food retail sector.
“The retail boom in the country has created numerous opportunities
for Ingersoll Rand to offer its products to Indian retailers through
the initiative, IR Retail solutions. IR Retail Solutions is a very successful
initiative started in US where the aim is to deliver tailored solutions
based on the retail customer’s objectives. IR Retail Solutions
partners with grocery and convenience store customers to develop a strategic
mix of products, services and solutions designed to lower operating
costs, enhance asset management, improve store merchandising capabilities,
maintain food safety and quality and combat rising energy expenses,”
says Prem Sakhuja, Business manager, Hussman, Ingersoll Rand.
|
Brand
|
Solutions
offered
|
| Hussmann
and Koxka |
Refrigerated
display food merchandisers |
| Thermoking |
Truck
refrigeration systems for transportation of cold food |
| Schlage
and Interflex |
Safety
and security systems |
| Dor-O-Matic |
Automatic
doors |
| Clubcar |
Utility
and transport vehicle |
Ingersoll Rand has a wide range of products that are being used by global
retailers like Wal-Mart, Tesco and Shoprite. The company’s customers
in India include Big Bazaar, Giant, DMart, Fabmall and many other smaller
food retail chains. IR Retail Solutions meets the requirements of the
food retailers through the following product range: The company’s
integrated solutions include premier products, design and engineering,
equipment installation and service, audits and monitoring. The equipment
is compliant with safety and quality standards laid down by the American
Society of Heating, Refrigerating and Air- Conditioning Engineers; National
Science Foundation; Consumer Electronics Association, and Eurovent.
With sales exceeding $1.6 billion worldwide, Hussmann Koxka is one of
the leading brands that provide refrigerated display merchandising solutions
to the organised food retail industry. Hussmann is the one of the market
leaders in supermarket refrigeration in US while equipment from Koxka
dominates the European markets. As a result, Ingersoll Rand offers Indian
food retailers a choice between European and US designs that have a
substantial difference in styling and appearance.
Hussmann Koxka provide display solutions for merchandising all kinds
of food products including:
• Fresh fruits and vegetables
• Dairy products and beverages
• Meat and sea foods
• Ice cream and frozen foods
• Bakery.
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