Redefined
cuisine treats
Mutli-cuisine speciality food court and food management
solution provider, Club City guarantees the ultimate
fun-dining experience. TFPJ reports
It is a proven and researched fact that the
food sector is the highest contributor to
retail sales across the world. According to
research studies, food retail sales in India
make up for over 60 per cent of the total
retail sales. Also, the food sector accounts for
almost 14 per cent of total organised retail -
after clothing, textiles, watches and jewellery.
Considering these facts, it is quite obvious
that food retail offers the biggest opportunity
for growth, provided a retailer understands
the market and the psyche of the consumer.
In fact, with increasing awareness and a
changing economic scenario, there has been a
recent shift in consumer behaviour and
expectations. This is clearly reflected in the
rise in popularity of dining out. Also, there is
a change in perception as far as dining out is
concerned. It is now considered more as an
experience than an activity and this change in
attitude is reflected in consumers across the
country. The mall culture has further fuelled
this concept and worked as a catalyst to spur
growth in the segment.
Club City, the food division of Franchise
India Holdings Limited - Asia's largest
franchise solutions company - is amongst the
first to pioneer this concept of fun dining in the
food court industry. Club City is a multispeciality
food court and food management
solution provider offering the 'ultimate fun
dining experience' with world-class food brands
under one umbrella. It is committed to offer
the best platter through constant innovations
and consistent growth combined with a
complete family experience.
Apart from these, Club City has leading
national and multinational partner brands,
which are not just in food, but also brands in
bookstores, music stores and gift shops,
among others.
Fun dining at malls
When a food court is being set up in a mall,
there are certain issues that have to be taken
into consideration right at the beginning. In
fact, these points should be reflected upon
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