Fair adventure
A mesmerising experience, this food trade fair continues to be
the cynosure of all eyes in the global food and beverage
industry. TFPJ reviews Anuga and its success quotient
Though there are several trade fairs,
only one takes the cake for being the
world's most important trade fair for
food and beverages and sets the agenda for
future - Anuga in Cologne. The reasons for
its success are simple enough:
• Appeal: All of Germany's key decisionmakers
come to Anuga. So if for companies
focused primarily on the German market,
Anuga is the right place to be in.
• International flair: No other fair for food
and beverages attracts so many participants
from other nations. Exhibitors and visitors
from almost every country in the world meet
here to conduct cross-border business and
make international contacts. Over 6,000
suppliers and 161,000 visitors from 157
countries attended Anuga 2003, with 53 per
cent coming from abroad.
• Innovation: Anuga presents the latest in
trends. All of the relevant new products and
concepts are presented and discussed here -
making it an ideal setting for showcasing your
innovative ideas.
• Information: Anuga is open only to
trade visitors and the decision-making
authority of these visitors is higher than at
any other fair. The trade-fair concept and
the supporting programmes are designed in
line with the products and needs of the food
and beverage sector.
Ten best trade fairs under
one roof
The concept behind Anuga is unique. No
other fair brings together ten pioneering trade
fairs under one roof. It's a concept that's
tailored to meet the needs of exhibitors and
visitors alike and is closely aligned to the
requirements of the entire food and beverage
industry. Each trade fair at Anuga gives the
relevant segment a clear, independent profile
and the ideal setting for product presentation.
It's all part of the strong Anuga identity. The
global range of food and beverages is
presented to visitors in a transparent, logically
structured way. Only Anuga, with its ten
dynamic trade fairs under one roof, offers so
many synergy effects. Thematically linked
trade fairs are clustered together, creating a
clear structure and quick access.
Latest sector trends
Hardly any other sector sees as many
innovations and new trends each year, as the
food and beverages. But which ones are really
important? Which ones will stand the test of
time and which ones will vanish without a
trace? Anuga has all the right answers and
sets crucial trends - in eight areas that reveal
the direction for future. By joining these trend
themes, exhibitors will be able to showcase
their products and services to their best
advantage. What's more, the exhibitors will be
listed in the online exhibitor database, which
can be sorted by trend theme and in a
brochure for your particular area. Thus, they
can reach out to new visitor target groups.
Three growth markets with
promising prospects
Two important trend themes were presented
in a new form in 2003 - with great success.
The platform for organic foods "Organic
World", included a full range of products for
the retail trade and the "OTC Forum" for
non-prescription medications and dietary
supplements met with an overwhelmingly
positive reception and generated significant
momentum for these rapidly growing markets.
....C
O N T D
TO
READ FURTHER... SUBSCRIBE TO YOUR
COPY TODAY!!!
