Fun Crunch
Kurkure 'Masti Squares' - a new, tasty teatime snack - is here. Times Food Processing Journal reports
FritoLay India, the leading convenience foods company of India, has launched its exciting new teatime snack with Kurkure 'Masti Squares'. The new square-shaped Masti Squares can be consumed just like that or can be used as a snack base to create various new toppings. The delectable offering is available in an exciting new flavour - 'Sweet n Sour'.
"Within tea-time snacking, we identified a need to create a tasty snack that reflects tea-time occasion for the whole family. With Kurkure Masti Squares, our endeavour is to give the homemaker an opportunity to add her personal touch to create and serve exciting, tasty teatime snacks for the whole family. We are positive that this new product will further strengthen Kurkure's association with tea time," said Sucheta Govil, Marketing Director, FritoLay India. The launch is supported by a 360-degree activation through television, print, outdoors and on-ground activity. A 35-second commercial has been created by ad agency JWT that showcases the versatility of Kurkure Masti Squares to make tasty snacking options. The campaign was on air from August 15, 2006. The on-ground activation will allow consumers to experience and test their creativity with Kurkure's Masti Squares. The activation would be conducted in key cities across the country.
Offered at two-price points- 45 g pack priced at Rs 10 and 110 g pack at Rs 20, the new Kurkure Masti Squares comes in a refreshing pink pack and is available across cities in India.
