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Gourmet Heaven
From Hyderabad to Cologne

The second International FoodTec India was held from February 1-4, 2003 in the Hitex Exhibition Centre, Hyderabad. Organised by Koelnmesse International, Cidex Trade Fairs and the Confederation of Food Trade and Industry (CIFTI) the fair had participation from 80 exhibitors, including 15 companies from abroad.

Inaugurated by NT Shanmugam, Union Minister of State for the Food Processing Industry, the show, besides providing a forum to the industry, also showcased new processing methods, packaging technologies, food ingredients, beverage technologies, and refrigeration and cooling technologies. With the concept of global sourcing becoming the ‘mantra’ of the international food markets today, it was a perfect platform for the industry to meet and witness the movements and trends gripping the food processing sector.

Coinciding with this exhibition, CIFTI organised a series of workshops focusing on the food industry. Among other relevant subjects, these workshops also focussed on the state’s contribution to the industry and progress of research institutions in the sector.

Besides exhibitors and visitors, the guests’ included Pratibha Karan, Secretary – Ministry of Food Processing Industries, Dirk van der Coelen, Chairman-Cidex and Nobert Schimidt, MD Koelnmesse International. 

In April 2003, Koelnmesse will host the Anuga FoodTec in Cologne and Mr Coelen extended his invitation to Mr Shanmugam and other guests present at the Hyderabad fair. The Anuga FoodTec technology fair will be presenting food technology for the third time from April 8-11, 2003. The fair jointly organised by Koelnmesse and the German Agricultural Society, covers all aspects of processing, packaging, hygiene, storage and logistics within the food industry. The last Anuga fair held in the spring of 2000 witnessed participation from 36,000 experts from 111 countries. About 50 per cent visitors were from abroad, and India accounted for 126 experts.

For the promotion of the Anuga fair the Indo German Chamber of Commerce along with Koelnmesse held a press conference in Mumbai. Addressing the small gathering, comprising mainly the press and the potential visitors to the Anuga fair, the member of the Executive Board of Koelnmesse, Wolfgang Kranz said, “FoodTec India is only for the Indian market, but to companies who want to improve business internationally, we offer Anuga FoodTec.” He said that the importance and popularity of Anuga FoodTec 2003 was borne out by the fact that the fair has witnessed a rise in terms of exhibition space by 18 per cent from 78,000 sq metres to 92,000 sq metres in 2003. “This confirms that the concept of Anuga FoodTec precisely fulfils the food technology sector’s market requirement for interdisciplinary communication and presentation,” he added.

He also said that the most distinctive characteristic of the Anuga FoodTec is that it is not bound to specific sectors, raw materials or sub-processes. With 12 different food worlds and 10 cross-sector trend themes, Anuga provides direction and is a source of inspiration and momentum for the food and drink business tomorrow. Within this ‘coordinate system’ the exhibitors will be able to market their product range to its best advantage. Anuga would also provide a platform to make valuable business-to-business contacts and explore potential areas for future success. “Its cross-over concept is specifically designed to create ideal preconditions for making investment decisions, whether they concern complex projects or solutions to specific problems,” he remarked.

The imports from EU currently account for 25% of the total Indian imports.  In terms of import also EU is the most important trading partner for the Indian industry: 28% of all imports to India come from EU countries

With the extension of the main product area at the fair, the event now encompasses an even broader spectrum of representatives from the food processing industry. These include the areas of dairy farming, meat, poultry and fish processing industry, the soup and sauce industry, fruit and vegetable processing, the industry of fruit juice, alcoholic and soft drinks, baby food, canned food, confectionery, tea processing, ready meals, and grain and spice processing. The sectors on display will include process technology, packaging technology, automation, food safety and quality management, environmental technology, bio-engineering, information technology/EDP, technological process materials and services.

Besides focussing on the above categories Anuga will also serve as a discussion forum. Predicting the future trends in the industry, this year’s themes will include, functional foods, finger foods, kosher and halal products and vegetarian products.

According to KC Damodaran, Representative Koelnmesse India, the Indian participation is expected to double this year with the joint pavilions being planned by the International Trade Promotion Organisation and Indo German Chamber of Commerce. Agricultural Produce Export Development Authority is also actively supporting companies intending to take part in the fair, he added. He also said that discussions were under progress with the Government of Maharashtra for organising a mango promotion campaign at the fair.

The Chief Guest for the presentation, Harshwardhan Patil, Minister of Marketing and EGS, Government of Maharashtra, said that the Maharashtra State Agricultural Marketing Board (MSAMB) was working extensively for the promotion of export of agro produce from the state. He said that MSAMB was looking forward to participate in the upcoming Anuga FoodTec. “MSAMB, will make necessary efforts to motivate maximum number of exporters from the state to participate in the fair...I think Anuga FoodTec will be the best opportunity for Indian exporters to display the fresh produce from India like mango, grapes, pomegranate, sapota, papaya, banana and orange,” he added.  

Team Netscribes

 


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