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Pesticides in bottled water
Presence of harmful pesticides in bottled water has put one more question mark on the authenticity of food safety norms in the country. Tests conducted on all major bottled brands in Delhi and Mumbai by the Pollution Monitoring Laboratory of the Centre for Science and Environment (CSE) revealed the presence of deadly pesticides – mainly lindane, DDT, malathion and chlorpyrifos. Using European Economic Commission norms for the maximum permissible limits for pesticides in packaged water, the CSE tests of samples from in and around the Delhi region, showed that on an average, each sample contained 36.4 times more pesticides than the stipulated levels.

The report triggered responses from both the Government and the major players of the Rs 1000-crore industry. After probing the matter, the Health Ministry gave its stamp of approval to the pesticide limits as approved by the Bureau of Indian Standards.

KSIDC signs MoU with Hindustan Coca-Cola
Kerala State Industrial Development Corporation signed a MoU with Hindustan Coca-Cola for manufacturing packaged fruit juices, concentrates and allied products. The agreement followed discussions held with the company prior to the recently held Global Investor Meet. The project, with an initial outlay of Rs 3000 lakh, would come up in Palakkad with a capacity of two million per year and the packing would be in non-returnable glasses, the first of its kind in the country.

Coconut drink on the way from Coca-Cola
Coca-Cola is planning to set up a coconut water production and marketing facility at its existing factory in Palakkad district of Kerala, according to the company’s Vice President, Deepak Mehrotra. The company is currently trying out technologies that can ensure a long shelf life for the drink.

Claiming that tender coconut water is currently the healthiest soft drink in the world, a Coconut Board official said the proposed project is expected to significantly boost Coke’s bottomline, as currently there is a heavy demand for this product but there is only one producer of coconut water concentrate in the country.

“Besides generating a large number of jobs, the proposed unit would also help the coconut farmers in Kerala by fetching them good prices for their produce,” he added.

Pepsi plans to launch iced tea in India
Pepsi is planning to launch iced tea in India and according to industry sources it may introduce the new product through a joint venture with Unilever, via its brand Lipton iced tea. Recently, Pepsi entered into a distribution alliance with Hindustan Lever, a subsidiary of Unilever, to sell each other’s consumer beverage brands.

However, according to Rajeev Bakshi, Chairman, Pepsi India, the company is still toying with the idea of launching its own iced tea brand from the global platform as the market for iced tea is still too small and it requires a huge investment.

Low-alcohol beverages allowed by UP Government
The Government of Uttar Pradesh, headed by Chief Minister Mayawati, has permitted almost free sale of low-alcohol beverages in the State. The move could very well trigger a retail shift, as medical, general and departmental stores have now been allowed to sell chilled orange and lemon-flavoured Romanov, Bacardi Breezers, fruit beers and many more new low-alcohol beverages. These beverages would be available in 270 to 330 ml bottles. “Unlike in the West, where beer is a popular drink, low-alcoholic beverages may find more acceptance in the Indian society soon. It is with this aim, that the government has allowed the sale of these carbonated beverages, with an eye on targeting teenagers,” claimed an excise official. “We have drastically brought down the license fees and lifted curbs on distribution, to popularise the beverages,” he added.

Any shopkeeper can retail these beverages through his outlet, by paying a fee of Rs 100, till the end of this financial year. From the next financial year (April, 2003) the fee would, however, be hiked to Rs 1,000 annually

About half-a-dozen distilleries and fruit-drink manufacturers, including the Balrampur distillery, Alkatia, Noida and Explicit Marketing, have already approached the State Government for obtaining licences to manufacture low-alcohol fruit drinks.

New Malaysian product helps raise milk yield
A new product in the market ‘Energreen Super SP 200’, a purely vegetable based preparation from processed palm oil, is proving to be highly successful with dairies in Andhra Pradesh where it was tried out recently.

The product that is being imported from Malaysia contains Rumen bypass fat, which is known to increase milk production and fat content in the lactating buffaloes. The product increases the dietary energy density, thus increasing the energy intake.

Experiments have conclusively proved that milk output increases by 1.5 - 2.0 litres and fat content increases by 1.0 - 1.5 per cent by giving 100 g of the product as top dressing twice a day to lactating cows and she-buffaloes.

Salt exports rise in 2002 after years of stagnation
According to a Government statement, salt exports, which were stagnating at 5-6 lakh tonnes till 1998, increased to an all time high of 16 lakh tonnes in 2002. The country produced 170 lakh tonnes salt in 2002 and also exported for the first time to the world’s largest producer, the US.

A consignment of 32,500 tonnes of salt was despatched to US from the Jakhau port in Gujarat in December 2002.

Ladakh Foods Limited launches exotic juice
Ladakh Foods Ltd (LFL), in a joint venture with the Small Farmers’ Agri-Business Consortium and the National Agricultural Cooperative Marketing Federation of India, launched ‘Leh berry’ juice, an extract of the seabuckthorn fruit.

According to the LFL Group Chairman, DK Mittal, seabuckthorn, a deciduous shrub, is wildly grown in the Ladakh region. The berries contain over 100 nutrients vital for body functions. A protracted research by the Field Research Laboratory of the Defence Research and Development Organisation has led to the manufacture of the herbal beverage. Mr Mittal said that LHL was setting up an integrated processing plant at Leh to process 2000 tonnes per annum of seabuckthorn fruit and to manufacture ready to serve fruit nectar, fruit pulp and seed oil. Currently, Leh berry is being manufactured at the Bhopal plant of Godrej Industries.

Nilgiri Dairy Farm receives HACCP certification
Nilgiri Dairy Farm has been awarded the Hazard Analysis Critical Control Points (HACCP) certification by Det Norske Veritas, an Oslo-based certification body.

The certificate is in recognition of Nilgiri’s ‘product hygiene, quality and safety policy’, said a press release. HACCP specifies strict regulations for all company processes from the purchase of different components, such as raw materials, to product sales. Suppliers of foods are supposed to identify critical points in their production process and to control the related risks.

According to CK Velu, Director, Nilgiri Dairy Farm, “The notion of quality is one of the cornerstones of our company and is linked closely to the production of all our products.”

India seeks certification equivalence for poultry

India is planning to ask the US and the European Union for equivalence on standards for export of fresh poultry and poultry product consignments. This would mean that products once certified by the Indian Export Inspection Council will not have to undergo quality checks in these countries.

In a notification dated December 30, 2002, India made mandatory quality certification and inspection of all consignments of fresh poultry and poultry product consignments prior to their export schedules.

Ban removed on futures trading for major commodities
The Cabinet Committee on Economic Affairs has removed the ban on futures trading of the major commodities, 54 in all. Any item classified as a commodity will now be available for futures trading, subject to approval by the Forward Markets Commission. The 54 items include grains like wheat, gram, jowar, bajra, maize, urad, tur, moong, masur, peas, barley and rice; cash crops like cotton, jute and silk; spices like pepper, cloves, ginger, nutmeg and seedlac.

This decision came across as the culmination of commodity market reforms that began with the appointment of the Kabra Committee in 1992-93, which was asked to suggest measures to align futures trading with economic liberalisation.

The four exchanges that were allowed to trade in more than one commodity will now be able to trade in all commodity futures. The 22-odd regional exchanges that are allowed to trade in select commodities will be able to initiate new commodity futures after getting specific permission from the Forward Markets Commission.

Moves Southwards
Parle Products is moving south to cater to the 6,000 tonnes per month Tamil Nadu and Kerala markets. The company has engaged a contract manufacturer near Madurai to churn out 1,600 tonnes of biscuits per month, worth about Rs 6.5 crore. The plant coming up at Kappalur industrial estate would cater to the Parle depot set up at Madurai last year. The new plant is expected to go full steam by March-end. Initially, it would produce and pack the world's largest selling glucose biscuit brand, 'Parle G', besides 'Milk Shakthi', says Ravi Agarwal, Director of the Hyderabad-based Patwari Bakers, which has undertaken the contract manufacturing at Kappalur. Eventually, all Parle brands, will be made here, if Parle decides so, he added.

Parrys puts its confectionary business on block
Parrys Confectionery, that produces successful brands such as Eclairs, Lacto King and Coffee Bite, is open to selling its confectionery business. According to MV Subbiah, Director (External Relations & Innovations), Murugappa group – the parent company of Parrys Confectionery – the entry of deep-pocketed, multinationals in the confectionery segment had intensified the competition, making it difficult for the domestic confectionery companies to face the stiff competition. PS Pai, Executive Chairman, Murugappa group, said that the group had not appointed any agency to look for suitable buyers. Nevertheless, the company has been already receiving offers from certain major players in the confectionery segment.

 


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