The Flow: From the Cow to the Table

The flow diagram above explains the process of producing an aseptic TFA product at the dairy. The raw chilled milk is first standardised and pasteurised. The sterilisation and packing process are simultaneous and continuous with the UHT milk being packed immediately after the sterilisation. The product is then packed manually into plastic crates and held at ambient temperatures in incumbation – for complete product safety – for a period of 5-7 days. The packages are then re-packed into secondary cartons in case of carton distribution and then dispatched from the dairy.

Benefits to the members of the chain

The TFA system provides the following benefits to the members of the value chain :

The Dairy :

Low cost entry into aseptic processing and packaging

• Profitable disposal of surplus milk - improved profits and cash flow as compared to SMP
• Enhance brand image with a good quality product
• Planned production - no odd hour dispatches
• No expensive cold chain
• Possibility of selling milk over larger geographical area
• Offer 24 hour availability of milk to customers
• Offer a Lower priced consumer pack for UHT Milk
• Lower selling pressure - 45 days time available to sell milk

The Trade:

• A 24-hour milk availability at the store
• Good margins at a lower investment cost
• Distribution and storage at ambient temperatures for extended periods of time
• Better turnover ratio - 4 times a month as compared to other FMCG products
• No costs due to spoilage of milk
• No selling pressure - 45 days shelf life
• Adding a traffic creating item to the stores portfolio
• A more familiar consumer accepted package format

The Consumer:

Accessibility to hygienic, safe, nutritional and healthy white milk of superb quality at an affordable price

The assurance of the best milk available with the stamp of approval of the brand and the proven technology of world leaders Tetra Pak

No need to boil

No preservatives

Ambient storage before use

Safe - tamper proof package

A lower per litre cost for UHT milk

Conclusion

The Tetra Fino Aseptic system has been specifically designed for the emerging and developing countries with a lower GDP (<2,500 USD) to provide consumers in these countries access to safe, hygienic, nutritional, high quality milk, 24 hours a day at an affordable price. This proven technological offering provides a solution to dairies with surplus milk to market their produce over larger geographical area and enhancing their image with a premium quality offering to the consumers. A good beginning has been made with success in India three leading dairies - Karnataka Milk Federation, AP Dairy and Gujarat Co-operative Milk Marketing Federation Limited. More and more dairies are sure to follow their footsteps.

- A TFPJ Report

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