Perfectionist with a golden heart
Times Food Processing Journal pays a
tribute to PR Gupta. His contributions to
the dairy sector remain immemorable
There are some people who are lucky
enough to find a vocation after their
heart. There are some who put their
heart into any vocation. PR Gupta (1930-
2006), popularly known as PRG, belonged to
the rare second breed. He was a perfectionist,
but with a golden heart. His aim in pursuing
knowledge was to devise solutions, which
could be put into practice for the benefit of
society, particularly the rural areas.
PRG helped to illuminate the Indian
livestock information and database situation
with the planning and designing of two
‘yearbooks’ in two specific areas of livestock
production - poultry (1973) and dairying
(1983). They were the rich dividends of his
professional experience in the media. Each of
them is a trendsetter and has been recognised
as desktop reference sourcebook, unique not
only in Asia, but perhaps the whole world.
The prestigious British journal, ‘Dairy Industry
Newsletter’, in a review had noted, “Dairy
India is probably the most comprehensive
analysis published by any milk-producing
country in the world.” The two compendia are
being used for techno-economic information
on production, processing, marketing,
education, extension and research as well as
Buyer's Guide and Who's Who of over 7,000
organisations and specialists. They spread the
good word about the vast and exciting
opportunities in poultry and dairying.
Entrepreneurs have set up businesses based on
the market data culled from these books.
“My forte was the production and
dissemination of technical information and I
made that my life's mission,” PRG once
confessed. Another achievement of his was
tackling the technocrats and getting them to
write in a simple style to reach out to the users.
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