Market beyond
boundaries
Think your company has the money, resource and ability to
make it big in the global food industry, but is uncertain
about the markets to look at? TFPJ extends a helping hand
With a view to present a fair idea of
the global market demand for
different food categories, following
are some insights from ACNielsen's market
study on what’s 'hot' around the globe in the
food and beverages industry. This study
included analysing retail purchases across 59
countries (spanning Asia Pacific, Emerging
Markets, Europe, Latin America and North
America) and 89 food and beverage
categories. It further reveals that across the
countries, the aggregated sales value of the
89 food and beverage categories grew by just
+4 per cent versus 2003 figures. ACNielsen
identified three key trends that appeared to
have driven the growth in food and beverage
categories namely continued focus on health,
need for convenience and the growing
impact of private label. On the basis of
these trends, the growth figures observed
in few significant food categories are
discussed below.
Baby foods
The Baby Food product area grew by +4 per
cent on a global basis. Looking at the growth
of the individual categories within the
product area, Baby Formula experienced
both the fastest growth (+5 per cent) as well
as the largest growth (€ 271.4 million). The
regions with the strongest growth were the
smaller regions (in terms of sales value) of
the Emerging Markets (+11 per cent) and
Latin America (+7 per cent).
Alcoholic beverages
Overall sales of Alcoholic Beverages saw an
increase in value of +4 per cent in the 12
months ending July 2004. Both the fastest
growth and the largest growth in absolute
sales value for this product area were seen in ....
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