Mix-n-make
Its fast and easy. Perfecting those culinary skills with the
new Pillsbury Variety Mix is hassle-free. Gayatri Yadav
offers delicious ways of snacking
Ever wondered how it
would be to have a magical
wand that can help you
finish off the toughest tasks
in no time? And when it
comes to cooking your favourite
snacks, one actually yearns for such
help at hand, right? But now,
Pillsbury has made the tedious
chore of catering to multiple food
demands much more easier, with the launch
of the New Pillsbury Variety Mix, the
country's first 'fast food ingredient mix' that
can conjure up a variety of dishes such as
crispy dosas, soft idlis and uttapams, cruchy
pakodas, fluffy dhoklas, yummy gobi
manchurian and crackling murukkus.
Product inception
Urban India today has woken up to several
dishes like pizzas and burgers, Thai food,
fusion cuisine etc. Similarly, pan-Indian
cuisine has crossed traditional borders and is
relished across the country. For instance, idlis
are savoured in Patiala and tangdi kababs in
Coimbatore. Also, kids with exposure to
television and new food habits in school,
demand something new to eat almost
everyday. In this setting, Pillsbury Variety Mix
is every mother's answer to her child's everchanging
needs and demands.
Market research
Like every other product of our company,
Pillsbury Variety Mix was launched after an
extensive consumer research by our expert
R&D team. The product has undergone
rigorous qualitative and
quantitative research
across all the four
regions of the country
and over 1500 homes.
Besides, it has been tested
for authenticity of taste,
convenience of preparation, price etc., and
has been approved by many.
Production and nutritional
benefits
Pillsbury Variety Mix is manufactured in
General Mills' state-of-the-art mixes plant at
Nashik (Maharashtra) under stringent quality
standards. The product is a fusion of
ingredients like rice, wheat and black gram.
Thus, it is similar to and has the goodness of
products made from homemade batters.
Moreover, there are no synthetic preservatives
in this mix, thus increasing its nutritional
value.
Cooking made easy
The New Pillsbury Variety Mix is easy to
prepare. One just needs to add water to the
mix and vegetables (as required) and the
batter is ready to cook. It doesn't need
soaking or fermenting. Also, the product has
the Pillsbury assurance of quality and is a
perfect blend of ingredients in the right
proportions. Even salt is preadded
in the mix. The
Pillsbury Variety Mix
also contains six recipes
on the reverse of the
pack for easy reference....
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