Merino’s tryst
with potatoes
A leading name in house furnishing the Merino Group,
adds another feather to its cap by entering the
food industry
The Merino Group known for its
specialities in offering interior
solutions for homes and offices
worldwide has recently ventured into the food
industry. The group started its operations in
1968 with storage facilities for potato at
Hapur in Uttar Pradesh. Three decades down
the line, these cold storages are operating
under CIPC treated environment, ensuring
that the potatoes stored in these do not
accumulate sugar.
In the field of agriculture, Merino has
achieved a breakthrough in Biotechnology
and has tissue culture laboratory at Bhimtal
(Uttaranchal) and Hapur (UP) for
development and multiplication of potato
seed. Due to exposure to unique mix of
Agriculture and Industry, the group today
has diversified into manufacturing potato
flakes at Hapur, where the entire plant line
and technology has been sourced from
Netherlands, Europe.
Potato flakes are manufactured by
applying cooked, mashed potatoes into a
drum dryer, which forms
a sheet that can be sized
and ground to the
required form and bulk
density. These can be
used in all kinds of
namkeens, extruded
snacks, ready-to-cook
food or any other dish
cooked using boiled,
mashed potato. With
potato flakes one can
totally do away with the entire process of
boiling pealing and mashing of potatoes.
Also, wastage at various levels of process
is eliminated.
Advantages of Merino flakes
• Convenience and hygiene
Potato flakes can be reconstituted into
potato mesh of desired density, in an easy
one-step process, making them ideal for a
multitude of commercial, institutional as well
as household uses. Also, Merino's state-ofthe-
art plant and the process are capable of
producing potato flakes with most stringent
quality parameters, satisfying all
international quality requirements.
• Health
The sugar content is controlled below 0.15
per cent. Then again, the flexibility of
maintaining the density of the mesh helps
in controlling frying media content in the
final product. Additionally, it acts as an
anti-oxidant and nutrients can be added as
per requirement.
• Taste
Control over raw material and manufacturing
process ensures a standardised taste of fresh
potato throughout the year.
• Economy
Merino potato flakes turn are an extremely
economical option, when all the apparent
and hidden processing costs involved in
using raw potato are considered.
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