National
Biscuit brand 'Priya' to foray into
the soft drink segment
Kolkata's Priya Laboratories,
known for its popular brand of
'Priya' biscuits, would soon
endorse soft drinks and juices.
The company has decided to
make its entry intro this industry
by introducing soft drinks in four
flavours ( nimbu pani, fresh lime
soda, ice cream soda and apple)
and juice in five flavours under
the brand 'Priya Yours.'
Commenting on this move, Vinay Agarwal, Director,
Priya Laboratories said, "We will not be competing
with any major brands who primarily operate in cola
and other popular segment." With regard to pricing,
the juice products will be priced 30-35 per cent lower
than other major brands available in the market.
The company has set up a manufacturing plant in
Rajarhat spanning across 1.36 hectares with an initial
investment of Rs 1 crore. They are also looking
forward to sourcing a major portion of the required
raw material from local markets and some from
Southern India for quality issues. With the current
production capacity of 5,000 litres per day, Priya
Laboratories hopes to register a turnover of Rs 3
crore within the current financial year. Out of this
amount, Rs 1 crore is expected from the soft drink
segment and the remaining from the juice segment.
IIP holds its third AGM in
Mumbai
The Indian Institute of Packaging (IIP),
the pioneer institution in India that works
towards improving the Packaging
standards had organised its third Annual
General Meeting at the ITC Grand
Maratha Sheraton, Mumbai recently.
The event brought together the IIP
alumnus from all across India and also
from various parts of the globe on a single
platform. Presentations made at the
seminar included issues like packaging
technology in India, the emerging
packaging trends with respect to shape
and size, corrugated shipper technology
and many other systems adopted.
Amul sets Rs 150-crore export
turnover target
Gujarat Co-operative Milk Marketing
Federation (GCMMF), which recently
became the first Indian dairy product
company to treble export sales and cross
the Rs 100-crore mark last financial year,
is expecting an additional growth of
35 per cent. The Federation, which
markets the Amul brand of milk as well as
milk products, is looking at an export
turnover of Rs 150 crore in this financial
year, as it expects milk product sales to
rise in overseas markets of West Asia,
US and Sri Lanka later this year. Apart
from concentrating on expanding its
pouch milk business, the Federation
would also look at strengthening its vast
distribution network.
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