The divine sip
A fair with a difference, RIWSF 2006 is the annual meeting
place for key players in the wine and spirits industry, says
Times Food Processing Journal
The alcoholic drinks segment has been
one of the fastest growing consumer
markets in Russia and the industry is
now heavily dependent on imports of wine,
wine materials and spirits. For the same reason,
RIWSF (the Russian International Wine and
Spirits Fair) is considered as the annual
meeting place for the wine and spirits sector in
country and the surrounding regions. RIWSF
which is the country's only dedicated trade
event of its kind, will take place at Expocentr,
Moscow from October 17-19, 2006.
Why Russia?
Producers and distributors from around the
world are becoming increasingly aware of
Russia as an export market and considering its
current and projected growth rate, most
industry professionals now view Russia as a
vital part of any successful sales and marketing
strategy. This fact is clearly reflected by the
growing number of international organisations
who take part in the RIWSF. Exhibitors from a
variety of countries worldwide come together
under one roof to exhibit side by side with their
local and regional peers in order to claim their
share of this vast and dynamic market place.
Features
The RIWSF would be an action-packed event,
with the introduction of a new Spirits Sector
and dedication of more space to the cigar
industry. Besides, the show will welcome a
striking number of national and international
pavilions, with the organisers having already
taken on extra space in accordance with
the demand.
The international conference will provide a
professional forum to discuss some of the most
topical issues affecting the Russian alcohol
industry, from both a
national and international
perspective. Similarly, a
variety of competitions will
be held to recognise and
promote the top
performers in the industry.
Past performance
Statistics reveal that in
2005, trade professionals
from 34 different countries
had visited the show to
catch up with their industry colleagues, find
out about the latest developments in the
market and make new contacts and taste wines
and spirits from every corner of the globe. Top
buyers in the industry attended the fair to
expand their portfolio to include some of the
top wines and spirits in the world.
Opportunities
A company can exhibit at RIWSF 2006 to
introduce new products, attract new clients
and business opportunities, build the brand's
presence in the market and promote the
company image, assess competition, pre-market
entry research, attend conferences and
seminars to learn about key developments
within the industry and maintain existing
client relationships.
