FritoLay’s Quaker Oats hits the market FritoLay has come up with 'Quaker Oats', its grand addition to the nutritious
breakfast cereal segment. Quaker is a 125-year-old company and the largest
oats brand in the world. For health-conscious consumers, FritoLay’s Quaker
Oats is an ideal breakfast option as it offers a diet rich in fibre and provides
sustained energy. Moreover, the product lowers cholesterol levels and reduces
the risk of cardiac ailments.
Commenting on the new product, Sucheta Govil, Marketing Director,
FritoLay India, said, "Over the past few years, the urban Indian consumer has
become more aware of an ideal diet as well as an active lifestyle. It has been
FritoLay's endeavour to provide its consumers with a variety of choices and that
meets the needs of today's consumer. The launch of the whole grain food,More>>
The road ahead India has the potential to become a major agro-economy.
In this backdrop, Sumit Saran highlights the critical issues
prevailing in the country's logistics and storage sector In the past 50 years or so, Indian
agriculture has come a long way. The food
security that we have today stands in sharp
contrast to a period not so far back, when
food stocks had reached such a precarious low
that it was only sufficient to last for two
weeks, and still worse, there was nothing in
transit. It was in the mid 1960s that the seeds
of the Green Revolution were sown. What
has followed in the next four decades is
already part of the contemporary history.
From a nation dependent on food imports to
feed its population, India today is not only
self-sufficient in food production, but also has
substantial reserves. Yet, there are many
challenges that still face Indian agriculture
and what is gratifying is that the challenges
are for development and not for survival......
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Story
Chill your meal Francis Stalder gets into the specifics of cold chain
monitoring, as she explains its significance for the
growth of Indian food processing industry India holds the second largest arable
surface in the world and various agroclimatic
zones. It has tremendous
production advantages in agriculture, with the
potential to cultivate a vast range of
agricultural products. Because of its strong
base in agriculture, it provides a large and
varied raw material base for food processing.
India is the third largest producer of food in
the world. With an annual production of 74.3
million tonnes (203.5 million litres per day), it
is the world's largest producer of liquid milk,
besides being the second largest producer of
fruits and vegetables in the world with an
annual production of 150 million tonnes.
Similarly, India has an annual production of
485 million livestock (largest livestock....
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