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Gourmet
Foods from ITC:
ITC has entered the Pacakaged Gourmet Foods
Businesss with the launchof 'Dal Bukhara' the dish of Bukhara,
the famous 24 year old restaurant at the Maurya Sheraton in
New Delhi. Many more preservative-free canned gourmet dishes
are to follow.
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New
energy drink from Coca Cola
Just a month after Pepsi announced its plans to launch
Gatorade, Coca Cola India has already started test marketing its new
energy drink, 'Shock', in Mumbai as an accelerated counter-strategy. |
'Reduced
fat' snacks
Shahi Foods has started the import and distribution
of the world famous 'CHEEZ-IT' brand of packaged snacks. A 'reduced-fat'
pack of Cheez-it baked snack crakers retail in Mumbai for Rs 165.
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Super-competitively
priced wafers
Uncle Chipps has commisioned its Silvassa plant which
can produce 500 kg of wafers per hour and has launched its largest-ever
pack of wafers priced super-competitively at just Rs 20 to take the
unorganised sector head on. |
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International
chocolates from Cadbury's
'Temptations' chocolates from Cadbury's are targeted
at th eniche 'international chocolates' segmen of the Indian
chocolate marke, such as Lindt, Toblerone and Hersheys |
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